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→ M-Charge
Picture of M-Charge stations whilst one car is being charged
Client
Role
Year
Migrol AG is a Swiss mineral oil company and a subsidiary of the Migros Group. Electric cars are the future, and M-Charge is a new initiative from Migrol that focuses on providing 100% electricity from renewable sources for your electric car. We designed the branding and communication for the M-Charge charging stations with the goal of establishing Migrol as a brand for electric cars, both independently and within the Migros Group.
Migrol
Branding and Advertisement
2022
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M-Charge station with visible Branding
The project revolved around creating a brand identity that aligns with Migrol and Migros while also introducing a new tone and incentive. We handled the branding and advertising campaign for M-Charge, with fast charging services being a part of M-Charge. We worked closely with the Head of Marketing at Migrol and conducted several workshop sessions where we creatively addressed the problem and successfully discovered diverse solutions.
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Art Director

2023
Clara Chiara Kalt ©