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→ Brand Campaign
Client
Role
Year
Guarantee best in class execution across all campaign assets, offering guidance to all stakeholders using ‘Banking is our craft’. Detailed guidelines for Publicis and their vendors with updates measurements reflecting the new requirements. ‘Neutralized’ guidelines explaining the ‘Banking is our craft’s’ visual concept (e.g. duality of the headline), incorporating other channels like office e-screens, lock screens, etc.
UBS Group AG
Support and Guidelines
2024
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A campaign highlighting that, for UBS, banking is more than just work — it's a craft. It emphasizes the human touch every employee brings to their daily work. True confidence comes not only from results but from the process behind them. Each number tells a story, representing lives, legacies, and future generations.
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Portfolio

2024
Clara Chiara Kalt ©